Located on Forest Avenue in the heart of Downtown Laguna Beach. I, Heshmat,  the owner, always, strive to source out the highest quality attire, hand picked from designers around the world combined with amazing jewelry made by local artists. Because of your overwhelming support and interest Since 1975 , and mutual passion for design, Just Looking has become a cornerstone of this unique community. The garments, come from all over the world including America, Italy, Denmark, Japan, Israel, and beyond. Each piece is hand selected to be relevant for your daily needs, because of that, It is clear that the ‘perfect’ model in a magazine, nor a one time special event, defines fashion – it is you.  Fashion is how you express yourself each and every day of the year.