At the end of 2004 Andrijana Subotic Pjajcik founds the fashion studio Etna Maar, engrafting her creations with the label "e;Etna Maar"e; at the same time. It is a symbolic name charged with energy of Etna, the miraculous volcano in Sicily, and Dora Maar, a self-confident, eccentric photographer from the period of surrealism. That energy is weaved into every object signed by Andrijana Subotic Pjajcik. The idea for every new collection transfers the first particles of positive energy, and new ones are accumulated by every following stroke of pencil, scissors or a needle. Thanks to that, her studio rightfully gets called fashion ordination. In fact, Etna Maar's clothes encourage the person who wears it, to show the whole beauty of his or her magma.